Cellitas × Compatible
Email/SMS + List Growth Engine to Drive Q1 Momentum
Build owned demand, increase conversion, and unlock repeatable revenue.
Executive Summary
How We Get to 500–1,000 Qualified Contacts in 30–60 Days
The Reality
  • Near-zero owned audience today
  • Premium product requires trust and education
  • 120-day window to prove traction
  • Capital must be deployed efficiently
The Plan
  • Build 500–1,000 owned contacts in 30–60 days
  • Use low-cost acquisition levers (giveaway, pixel capture, warm outreach, web scraping, contact enrichment protcols)
  • Convert list to revenue through education and subscription framing
  • Prove demand fast with minimal spend
How We Build the First 500–1,000 Contacts (Fast)
Five Concrete Acquisition Levers
Data Enrichment (Clay + Apollo)
Identify and warm relevant prospects in longevity ecosystems
Website Traffic Capture
20–30% of site visitors identified and captured
Paid Giveaway / Contest Funnel
3,000–5,000 signups, $2–5k spend, referral mechanics
Warm Re-engagement Outreach
Plain-text founder emails to semi-warm contacts
Referral Multiplier
20–40% organic lift from invite mechanics
500 contacts is the floor, not the ceiling.
A Realistic, Capital-Efficient Approach
What We Are Intentionally NOT Relying On
No Influencer Dependency
Not betting on viral moments or expensive partnerships
No Viral Assumptions
Building owned channels, not hoping for organic explosions
No Heavy Discounting
Protecting margin and brand positioning from day one
No Long-Term Brand Plays Before List Ownership
First we build the list, then we optimize
This plan is designed for skeptical founders and investors who need proof, not promises.
Getting to 500+ Contacts
Days 1–30: List Creation Engine
01
Launch Giveaway + Pixel Capture
Giveaway funnel live, website pixel capturing anonymous visitors, referral mechanics enabled
02
Data Enrichment via Clay + Apollo
Identify and warm highly relevant prospects in longevity and wellness ecosystems through targeted outreach
03
Warm Outreach to Semi-Warm Contacts
Plain-text founder emails to existing network, moving cold traffic into owned channels
04
First 500+ Contacts Acquired
Owned email/SMS list established, ready for lifecycle conversion
05
Design Email Educational Welcome Series
Create automated welcome sequence that educates subscribers on autophagy, longevity science, and product benefits
Days 31–60: Revenue from List
Converting Contacts to Customers
1
Revenue from Owned Channels
Welcome series converting new subscribers, educational content building trust, first purchases happening.
2
Subscription Attach Rate Growing
Framing subscription as a protocol, post-purchase conversion flows active.
3
1,000+ Contacts Milestone
List continues growing through referrals and ongoing capture.
4
Contest Winner Picked + Retention Messaging
Winner announcement, slight offer for non-winners, retention messaging via email and SMS to keep list engaged
List Growth Engine
The Five Levers (Recap)
Website Pixel Capture
20–30% of site visitors identified and added to list
Giveaway Funnel
3,000–5,000 signups, $2–5k spend, built-in referral mechanics
Warm Outreach
Founder-style plain-text emails to semi-warm network
Referral Multiplier
20–40% organic lift from invite-a-friend mechanics
Web Scraping & Data Enrichment (Clay + Apollo)
Identify and warm highly relevant prospects in longevity and wellness ecosystems
Channel Strategy
Owned Channels Only (For Now)
We are focusing exclusively on email and SMS—the channels Cellitas owns and controls. No paid media dependency. No influencer risk. Just direct communication with people who opted in.
Email
Educational content, welcome series, subscription framing, post-purchase conversion
SMS
High-intent moments only: cart abandonment, restock alerts, exclusive offers
Once the list is built and converting, we can layer in paid acquisition. But not before.
Targeted Prospect Identification & Data Enrichment (Clay + Apollo)
Precision Prospecting, Not Mass Outreach
We use Clay and Apollo to identify highly relevant individuals and ecosystems aligned with Cellitas (longevity, wellness, premium supplements). These tools allow us to enrich publicly available data (roles, interests, firmographics) to better understand who should be invited into Cellitas' ecosystem.
This is used to support list creation, not replace opt-in growth.
What We Actually Do
Identify clusters of relevant companies, communities, and audiences (e.g., longevity brands, wellness ecosystems)
Enrich contacts with contextual data (role, relevance, platform usage)
Use small-batch, plain-text outreach only to:
  • Gauge interest
  • Invite prospects into compliant opt-in funnels
  • Warm audiences for paid and lifecycle channels

This is controlled, low-volume prospecting — not mass cold email.
Targeted Prospect Identification & Data Enrichment (Clay + Apollo)
Continued
What This Is NOT
Not list buying
Not high-volume cold email
Not dumping scraped emails into Klaviyo
Not bypassing consent or compliance
How This Feeds the Growth Engine
Clay + Apollo outputs are used to:
  • Improve audience modeling
  • Improve paid media match rates
  • Identify high-intent segments worth investing in
  • Support lifecycle growth after opt-in
This is signal amplification, not a standalone channel.
Content Strategy
What We Send (And Why)
Three Key Categories
Welcome & Education
New subscriber series explaining autophagy, Cellitas science, and why it works. Builds trust before asking for purchase.
Subscription Framing
Position subscription as a protocol, not a discount. Emphasize consistency and results over time.
Post-Purchase Conversion
One-time buyers receive targeted messaging to convert to subscription within 30 days.
Sample Subject Lines
"The cellular process that supports healthy aging"
"New research on autophagy + longevity"
"Your Q1 exclusive: $125 intro pricing"
"What 500+ longevity experts are taking"
Sample SMS
"Your Cellitas order ships tomorrow—here's what to expect in week 1"
"Q1 special ends Friday: Save $35 on your first order"
Cadence Recommendation: 3-4 emails/week (mix of educational + promotional) + 2-3 SMS/month (transactional + high-value offers only, with strict opt-in compliance).
Investment & Scope
One Clear Engagement
This engagement exists to get Cellitas through the next 120 days.
What's Included:
  • List creation engine (giveaway, pixel capture, warm outreach, referral mechanics)
  • Email/SMS lifecycle setup (welcome series, subscription framing, post-purchase conversion)
  • 120-day execution roadmap
  • Weekly reporting on the 4 core metrics
Investment:
$5,000/month for 4 months ($20K total)
No optional add-ons. No future upsells. This is the plan.
Why Compatible
Why This Plan Works
We've Done This Before
Built owned audiences for premium DTC brands in tight-runway situations. We know what works when capital is limited.
No Fluff, No Upsells
This plan is designed to stabilize Cellitas and prove demand quickly. No optional modules, no future pricing tiers.
Founder-Safe, Board-Safe
Every dollar is accounted for. Every metric is measurable. This plan is built for skeptical stakeholders.
Getting Started
Next Steps
01
Approve Scope + Timeline
Review this plan. Confirm the 120-day roadmap and $20K investment.
02
Kick Off Week 1
Technical setup (pixel, giveaway funnel, email/SMS platform). Giveaway goes live by day 7.
03
Weekly Check-Ins
Every Friday: review the 4 core metrics, adjust tactics as needed, stay aligned.
We start building the list immediately. No ramp-up period.
30/60/90 Day Roadmap
120-Day Roadmap: What Happens When
Days 1–30: List Creation Engine
  • Giveaway + pixel capture live
  • Warm outreach to semi-warm contacts
  • First 500+ contacts acquired
  • Data enrichment via Clay + Apollo to identify prospects
Days 31–60: Revenue from List
  • Welcome series converting subscribers
  • Subscription attach rate growing
  • 1,000+ contacts milestone
Days 61–90: Optimization & Retention
  • Refine messaging based on performance
  • Improve subscription conversion rate
  • Reduce cost per contact
Days 91–120: Predictable Owned Revenue
  • Consistent daily sales velocity
  • Clear signal to investors
  • Foundation for scale
Success Metrics
What Good Looks Like: 60-Day Targets
1,000+
Owned Contacts (Email + SMS)
Foundation for owned revenue and reduced dependency on paid acquisition
<2.50$
Cost Per Contact
Efficient acquisition proving capital is deployed wisely
25%
Subscription Attach Rate
First-time buyers converting to recurring revenue
$50K+
Revenue from Owned Channels
Positive ROI from list, proving the model works
Let's Build Momentum Together
This Plan Is Designed for Survival + Proof
This plan is designed to stabilize Cellitas, prove demand quickly, and give the founders confidence that capital is being deployed efficiently.
No fluff. No upsells. No long-term brand theory.
Just 500–1,000 owned contacts, meaningful revenue, and a clear signal to investors—all within 120 days.
Clay and Apollo help us identify who to talk to. The growth engine converts interested people into compliant, owned subscribers.
Let's get started.